Who are we?

In 2007, service providers in Waterloo Region recognized a gap in local early literacy support. Seventeen interested community organizations worked together with Wilfrid Laurier University to determine the logistics of creating a baby literacy program. The Lyle S. Hallman Foundation provided funding for a literacy review, community scan and a pilot project. Baby Connections was officially branded and launched in January, 2011 and continues to grow each year. Baby Connections is delivered by many community partners and managed by Strong Start Charitable Organization.



Baby Connections is delivered by trained facilitators who share the program's key messages, easy literacy strategies, and kits.


The Baby Connections kit

                     2017 Baby Connections kit


Families participating in the Baby Connections program receive a free kit of quality resources to use with their baby. The green bag includes books, a download code for a music CD, a quality toy to promote language, and tips and strategies to use at home.  Kits are sponsored at no cost to families by generous support from the Lyle S. Hallman Foundation.